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Thursday, July 20, 2006

Big business in barf?

US Airways Group Inc. - among the first airline companies to put ads on seat-tray tables - plans to sell ads on barf bags.

EEEEEEEEEYEWWWWWWWWWWWWWWWWWWW!

"We've always been on the cutting edge for this kind of marketing," said a spokesman. A marketing professor suggested motion sickness medicine or Pepto-Bismol might make sense.
But really ... when you're about to hurl, are you going to stop and read the bag first? Nobody's going to want to read it after, that's for sure.

1 Comments:

Anonymous Anonymous said...

Of course it's silly . . . or maybe not.

Few if any of us would read an ad on an air sickness bag, let alone actually purchase the advertised product because of the ad. Therein lies our opportunity.

The monies paid by advertisers to the airline constitute additional revenue -- an alternative to raising ticket prices.

So, let us disingenuously applaud the barf-bag ads. If we approbate their effectiveness, then: (1) advertisers will pay the airlines more to advertise on the bags; (2) the airlines will make more money from the ads; (3) the airlines will be less likely to increase ticket prices.

The prices of the advertised products will increase to pay for the vomiticious ad campaign. We avoid the price increaases by not purchasing those products -- as long as we keep our plan a secret.

Thus, we enjoy potentially lower airline ticket prices at no cost to ourselves.

Got it! OK, let's go!

7/25/2006 09:04:00 AM  

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